![]() The highest energy and thought-provoking presentation on this topic was from Andrew Davis, author of Brandscaping. Here is a recap of the themes we feel emerged:Ī few speakers had different ways of talking about it, everything from startups that are "growth hackers" who view marketing as anything that gets and keeps a customer and much more than advertising, to traditional B2B marketers like Travelers Insurance which recognizes that people can come into the journey from many different points, not just the awareness point. ![]() ![]() The 2015 BMA Conference was another great event, with over 1,000 B2B marketers convening in Chicago to learn about the latest B2B marketing trends, research, best practices and technologies. ![]()
0 Comments
Leave a Reply. |